Posted by: Asian Trademark Company
Practice Area: Trademark    Country: India    Publish Date: 10-Aug-2010

US firm plans to sell 'Bhang' chocolates, seeks trademark New Delhi: Chocolates as such are considered intoxicating for many, and an American entrepreneur now wants to give it a new high by lacing the bitter-sweet dessert with very much an Indian intoxicant 'Bhang' and trademark it too. The product, to be produced and sold in the US for now and possibly in our country later, will be called 'Bhang: The Original Cannabis Chocolate' and the New Mexico-based chololateur has sought a trademark for the same. If the trademark is granted, the Bhang word cannot be used for a chocolate or candy product by anyone else. Synonymous with festivals like Holi and Shivratri and associated with Lord Shiva in the Hindu mythology, 'Bhang' is one of the few legally available preparations of cannabis plant in the country. It is smoked and also consumed as a beverage or doughed up as semi-solid candies.